Gucci — Monte-Carlo
Maison boutique on avenue de Monte-Carlo, reopened in April 2018 in Alessandro Michele's new concept — with a second Gucci Kids space at Metropole Shopping.
Gucci has two addresses in Monaco: the avenue de Monte-Carlo boutique in the Carré d’Or, and a Gucci Kids space on level 1 of Metropole Shopping Monte-Carlo, 17 avenue des Spélugues.
What the record documents
The dated fact is a reopening: on 11 April 2018, the roughly 300 m² boutique reopens after redesign in the maison’s new concept, with a blue colourway reserved for Monaco, layered rugs, marble mosaic — and a fine jewellery selection. Cannes and Saint-Tropez reopen the same week: the French Riviera is refitted in one move.
Memoria flags two uncertainties it does not fill in: the initial opening year of Gucci in Monaco was not found, and the street number varies by source — the maison writes « 1/3/5 avenue de Montecarlo », the district portal « 5 avenue de Monte-Carlo ». Hours also differ between sources: the record keeps those published by the maison and notes the discrepancy.
Why it is archived
An architectural concept change in a luxury boutique is a dated aesthetic event: it fixes a moment of taste, a creative direction, a palette. Without an archive, only press photographs remain — and nobody keeps them.
The facts are paraphrased; only the source is cited. A correction? Write to Memoria.