Zegg & Cerlati — détaillant Rolex à Monaco
Official Rolex retailer in Monaco: first boutique on avenue de la Costa in 1997, move to place du Casino in 2000 — Rolex has no own-brand boutique in the Principality.
Rolex has no own-brand boutique in Monaco. The brand is distributed by an official retailer, Zegg & Cerlati, which operates a « Rolex Boutique » at 1 place du Casino and a service centre at 24 avenue de la Costa. Memoria states this distinction explicitly: presenting a retailer as a brand boutique would be a factual error.
What the record documents
The retailer’s history can be dated from its own chronology: first location on avenue de la Costa in 1997, move to place du Casino in 2000 facing the Casino de Monte-Carlo, boutique at Monte-Carlo Beach Club in 2006 then expansion at the Yacht Club the following year. In August 2023, local press announces an extension in the new Café de Paris commercial space, alongside other watch brands — an announcement Memoria has not found confirmed.
The record also flags a darker episode, reported by local press: an armed robbery in May 2008, followed by convictions. An archive guide need not keep only good news.
Three versions of opening hours circulate — the retailer’s, the district portal’s and Rolex’s listing. Memoria flags them without deciding: the record keeps those published by the retailer.
Why we archive it
Luxury watch distribution is a whole part of the Monegasque economy, and it relies on local houses — retailers, family dynasties — whose history is almost invisible. That Rolex entrusts its Monegasque distribution to a house founded in 1997 in this city is a fact of commercial heritage.
The facts are paraphrased; only the source is cited. To suggest a correction, write to Memoria.